Peter Vesterbacka is serious about standing out in the crowd. Cruising through an ocean of black business suits in a red hooded sweatshirt, this 42-year-old Finn turns heads with his appearance. 

After all, it’s not the sort of look you would expect from someone who made Time Magazine’s Top 100 Most Influential People list last year. Vesterbacka is the chief marketing officer of Rovio, the Finnish mobile game developer behind “Angry Birds,” and proud owner of 17 “Angry Birds” sweatshirts, his favorite business attire. 

“I’m wearing red for a reason,” Vesterbacka said during an appearance at Jakarta’s Founder Institute on Wednesday. “In marketing, it’s important to stand out.”